Our Founder and owner, Ari has more than 20 years of experience in the cycling industry. He has conducted thousands of fittings using the Retul and Serotta Advanced fit systems and is SICI Certified. Ari is also a USA Cycling Certified Coach and former collegiate national swimmer. His love affair with cycling has evolved from 24-hour mountain bike racing in the Appalachian Mountains to triathlons up and down the West Coast. On any given Sunday you will usually find him coaching swimming practice or leading our shop group ride over the Golden Gate Bridge.