415.642.5652
4100 24th St @ Castro
San Francisco
HOURS
T, Th, Fri 10–7
Wed 12–7
Sat 10–5
Sun 12–5
Closed Mondays
We have sought out the industry’s top manufacturers who believe in quality without compromise. Guru, Serotta and Seven are at the forefront of materials technology, design and fitting science. All three companies build their frames in house in the United States and Canada. Attention to detail and quality control as well as a passion for cycling are characteristics that we share with our manufacturers. We believe in unmatched quality and performance, and responsible manufacturing practices; these are not often found together. Check out our What’s New page for the latest scoop on new products.
WHY CUSTOM?
Nothing compares to a properly designed custom bicycle. When fit, form, and function all come together and are tailored to your individual needs and preferences, the connection between you and your bike is seamless. We believe all cyclists deserve the perfect balance of performance, comfort and style.

Road, Mountain, Tri, Cyclocross
Serotta is based in Saratoga Springs, NY and manufactures custom and stock frames in a variety materials. All Serotta frames are 100% built in the USA using only the finest raw materials. Serotta has been a driving force in the industry since 1972.
Visit their site for more details: www.serotta.com

Road, Mountain, Tri, Cyclocross, Tandems
Seven Cycles is located in Watertown Massachusetts and produces all of their frames in house. Seven builds frames using carbon fiber, titanium, and steel and offers a wide variety of models to suit all disciplines of cycling.
Visit their site for more details: www.sevencycles.com

Road and Tri
Guru is based in Montreal, Quebec, Canada. Guru bikes are manufactured one at a time entirely in house by craftsmen who know cycling. They build with carbon fiber, titanium, and aluminum and are committed to quality and performance.
Visit their site for more details: www.gurubikes.com

Custom Footbeds
eSoles vision is to become the world’s premier brand name in customized footbeds for consumers seeking superior athletic performance, lifestyle and medical benefits.
Visit their site for more details: www.esoles.com

Custom Cycling Shoe
Rocket7 makes the finest custom cycling shoes available. These shoes are made in the USA using only the finest materials. Rocket 7 shoes use a carbon sole that is hand laid for every pair of shoes. These shoes are available in road, mountain track, and tri versions and are available in a variety of colors.
Visit their site for more details: www.rocket7.com

Cycling Apparel
The name Campagnolo is synonymous with quality and refinement. It should be no surprise that their clothing line is among the world’s best. Campagnolo clothing is made using the highest quality fabrics and the fit is superb. Their new chamois is a current favorite here at Bespoke.
Visit their site for more details: www.campagnolosportswear.com

Cycling Apparel
Assos has continued to deliver fantastic fit, comfort, style and durability to discerning cyclists the world over since 1976. Assos, say no more.
Visit their site for more details: www.assos.com

Cycling Apparel
Capoforma is made in Italy but the brand was born right here in the Bay Area. They offer very high quality pieces using some of the finest fabrics available. Style, comfort and fit, what more can you ask for?
Visit their site for more details: www.uplandsg.com/capoforma

Eye Protection
There is nothing that even compares. Oakley manufactures the highest quality eye protection in the world. They have the best optics in the industry and are available in prescription and custom.
Visit their site for more details: www.oakley.com

